In regards to the action of “unfriending” someone on social media I think there is a variety of reasons that could lead someone to taking this course of action. Given that multiple social media platforms utilize video and live feeds I think a major reason to unfriend someone could be the excessive display of unsettling or inappropriate behavior such as the constant display of drug use or alcohol that could make someone feel uncomfortable. Along these same lines, erratic or excessive means of text feeds known now as twitter ranting can be annoying and can also contribute largely to a series of unfriended social media users. Although these issues are true, there is a more common reason for unfriending which is often that someone has ended a romantic relationship with someone and simply does not want to be associated with them in any regard. Because most social media is used to display the highlights of our lives, jealousy contributes largely to the bitter aftermath of these romantic relationships as people will post themselves with a new partner in an attempt to make an ex angry which will often result in unfriending. These are a few reasons that could contribute to the act of unfriending someone on social media.